With nearly a decade of experience as a copywriter, I have crafted impactful campaigns for international, regional, and local clients, including Samsung, Audi, OTP, Telekom, and Opella. My work has been recognized with numerous international and Hungarian awards, such as the Cannes Lions, Cresta, LIA, EPICA, Golden Drum, Hipnózis and Aranypenge.
I am always eager to connect and explore new challenges where creativity can elevate a brand's identity.
2024
Publicis Groupe Hungary | Senior Copywriter
ALGOFLEX | SAMSUNG | ZEWA | ALGOPYRIN | GILLETTE | NN | WE ARE OPEN
We had the opportunity to develop a regional platform for Opella's Algoflex brand, "The best pain is the one you can avoid" launched in Hungary and was adapted for five different countries. For Samsung, we managed a whole new platform called Futureproof Academy and created a video series called DiSPUTA, along with three other weekly video series and additional activations for Gen-Z. We developed local campaigns for Essity, such as Stink Invaders for Zewa. We have managed to win both Hungarian and international awards like Epica, Arany Penge and Hipnózis.
2023
Paternity leave and 24/7 insight workshops with a toddler.
2020
Publicis Groupe Hungary | Creative Copywriter
SAMSUNG | P&G | PROVIDENT | TCCC | TELEKOM | OBI
After returning to the firm, the COVID-19 pandemic hit, and we began working from home. We worked hard to find our place in this new environment, and the awards we received proved that we had succeeded. In just two days, we created The Flourbook for NoSalty, raising millions for the Hungarian Red Cross.
2018
Café Communications | Senior Copywriter
OTP | AUDI | RAMA | MAGNUM | XIXO | KOZEL | PICK
I met Sancó Szabó, and our power group began working together. After just a few months, we won Golden Drum's Young Drummer competition and several international award (LIA. Golden Drum, Cresta, Epica) for our work with Audi.
2016
Leo Burnett Budapest | Junior Copywriter
SAMSUNG | VODAFONE | MOL GROUP | FCA GROUP | PFIZER | P&G
After completing Mito's Intro (copywriter school), I had the chance to meet Vilmos Farkas at a Portfolio Night, where he offered me an internship as a copywriter. A few months later, I secured my first contract as a Junior Copywriter, working on Samsung's social media launch and other significant projects for brands such as Vodafone, Mol Group, FCA, Pfizer, and P&G. I contributed to Samsung's #SeeColors campaign, which won several international creative awards, including Cannes Lion, LIA, and Cresta.
Please write an e-mail to szasz.daniel.laszlo@gmail.com
or contact me on the following social sites: